The article analyses the main trends of the memory politics in contemporary Azerbaijan. The author focuses on the specifics of the memorialisation of the events and heroes of the 'First Republic' (1918-1920); the events of January 1990 as the most important site of memory; the personality cult of the previous president Heydar Aliyev; and the memory politics with regard to the Karabakh conflict, including the commemoration of the Second Karabakh War (autumn 2020) unfolding in front of our eyes.